ERA VIDEO OUT NOW.

PRHYME - ERA - FEATURING DAVE EAST

E R A

PRHYME Featuring Dave East.

DIRECTED BY JACOB ARDEN MCCLURE 

PRESENTED BY HAPPY PLACE

EXECUTIVE PRODUCER TARA RAZAVI 

PRODUCED BY COURTNEY WOLD 

DIRECTOR OF PHOTOGRAPHY GUS BENDINELLI 

HAIR AND MAKEUP BY SARAH KRASNIANSKI

COSTUME DESIGN BY SCOT FONTAINE

PRODUCTION DESIGN BY TAY O

ROLLING STONE REVIEWS - ERA.

Arden Projects is honored to get a great review from Rolling Stone.

PRhyme, the project of DJ Premier and Detroit rapper Royce Da 5'9", unveiled a shrewd new song, "Era," featuring New York MC Dave East. The track marks first single off the duo's new album, PRhyme 2, out March 16th via PRhyme Records.

From Young Thugs to Old Droogs, Rich Gangs to broke MCs with expensive taste — the year's best in rhymes

On PRhyme's first album, DJ Premier pulled samples exclusively from the music of composer Adrian Younge, and for two he solicited original music solely from Philadelphia composer and producer AntMan Wonder. "Era" finds Premo crafting a stripped-down, menacing beat out of warped drum hits and a hypnotic synth drip. 

Over Premier's production, Royce Da 5'9" and Dave East unravel vicious verses that balance punchlines with poignancy. "In Tokyo, reminiscing on my cousin that overdosed," Royce spits, "Seen a fiend so high, thought he had caught the Holy Ghost/ Catch a body in Harlem, lay low out in the Poconos/ Watching Scarface wanted to be Alejandro Sos, though."

"Era" also arrives with a video from director Jacob Arden McClure. The clip finds DJ Premier, Royce and Dave East performing "Era" in a dark warehouse space surrounded by characters pulled from the past including a preacher, a gang member, a white politician, a soldier and a b-boy. This tableau is interspersed with two striking sequences, both of which are drenched in red light. In one, a riot cop beats a protestor, while in another, a young black man wails on a member of the Ku Klux Klan.

ERA TEASER OUT NOW.

PRHYME presents ERA - Teaser - Featuring Dave East.

DIRECTED BY JACOB ARDEN MCCLURE 

PRESENTED BY HAPPY PLACE

EXECUTIVE PRODUCER TARA RAZAVI 

PRODUCED BY COURTNEY WOLD 

DIRECTOR OF PHOTOGRAPHY GUS BENDINELLI 

HAIR AND MAKEUP BY SARAH KRASNIANSKI

COSTUME DESIGN BY SCOT FONTAINE

PRODUCTION DESIGN BY TAY O

 

JOINING WEISS ARTISTS.

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Jacob Arden McClure and Arden Projects is very excited to announce to the joining of forces with Weiss Artists. Los Angeles based Weiss Artists is one of the leading agencies in art direction and design and we couldent be more proud to work with them.  

WEISS ARTISTS, INC.

Caryn Weiss: Agent, WeissArtists 

SITE: www.wreps.com

OFFICE: 818 650 8160

CELL: 213 716 2484

EMAIL: caryn@wreps.com

PROMO POSTER #2

Arden Projects is a Los Angeles based design and film studio producing top quality, original creative content for leaders in the film, television, music, art, design, consumer and publishing industries. 

BOOK COVER RELEASE

Arden Projects is very proud to have designed the cover for "A VIEW FROM HERE" by Ron Mendlin

Produced by Voyage Media.

Alan Stein
is a young man down on his luck, and no matter how hard he tries, he can’t seem to catch a break for very long. He spends his days working with a father who is completely dismissive of him for reasons he can’t quite understand; and spends his nights studying for his GED so that he might make a better future for himself. But his life takes a turn for the worst when a woman from his past comes back and attempts to strong arm him into taking care of herself and a baby she claims is his by unsavory means.

Threatened and feeling cornered, Alan decides to take his life into his own hands and follows a very different path that is plagued with those who want to kick him while he’s down as well as blessed with those who would support him on his way up.

Follow eight years of Alan’s life, as he finds himself in a world he’s finally realizing may not be as against him as he believes.

Printed cover

Alt cover.

Jay IDK video "I PICTURE" drops!

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Following an impressive 2016, Jay IDK is looking to take things to the next level this year.

Set to join Isaiah Rashad on his Lil Sunny Tour (kicking off tomorrow), the Maryland emcee is celebrating Benjamin Franklin Day with a new video for “I Picture.”

Caught in the middle of a tug of war between money (depicted by Mr. Franklin, himself) and lust, the latest visual from Jay’s Empty Bank project breaks down a person’s inner battle against their vices and temptations.

Check out the Jacob Arden McClure-directed clip below and be sure to catch Jay IDK on the Lil Sunny Tour.

Check the video out here.

PROMO POSTER #1

Arden Projects is a Los Angeles based design and film studio producing top quality, original creative content for leaders in the film, television, music, art, design, consumer and publishing industries. 

BEGAN PRODUCTION ON NEW FILM SERIES "FACADE"

FACADE

Is a series of three short films.

Check out the teaser here!

 The concept of each film focuses on Transference, a phenomenon characterized by unconscious redirection of feelings from one person to another. Each of the three characters are marked physically by this transference of power from the previous character. Through a surreal series of events the films examine the interconnectivity of three characters JULIAN, EMMA and ISSAC. Once a character is transformed by the last a new facade is created. The films contain no beginning or end. They represent abstract scenarios in between consciousness and subconsciousness.

The concept of each film focuses on Transference, a phenomenon characterized by unconscious redirection of feelings from one person to another. Each of the three characters are marked physically by this transference of power from the previous character. Through a surreal series of events the films examine the interconnectivity of three characters JULIAN, EMMA and ISSAC. Once a character is transformed by the last a new facade is created. The films contain no beginning or end. They represent abstract scenarios in between consciousness and subconsciousness.

VIBE REVIEWS WOMAN'S WORLD

BJ The Chicago Kid gives props to his beautiful mother in his newest video for his song, “Woman’s World,” which proves that Mother’s Day is a year-round celebration for him.

READ: Kelechi Gets A Hand From BJ The Chicago Kid & The Social Experiment On “The Glo”

The video takes place in an intimate venue, where the In My Mind musician is performing the song for his leading ladies- his mother and his young daughter. The best part about the video is that it was a complete surprise to his mama!

BJ spoke to NPR in March and said that he wanted to make his own version of the classic James Brown track, “It’s a Man’s Man’s Man’s World.”

“I wanted to take that part of that song and make that my magnified part,” he said. “I wanted to make that my main part of the song.”

READ: BJ The Chicago Kid Gave Hannibal Buress A Tidal Subscription To Star In His “The New Cupid” Video

Check out the beautiful video below, and hug your mom today!

MUSIC VIDEO REVIEW ON FADER!

In his new video for "Woman's World", BJ The Chicago Kid pays tribute to a special woman in his life: his mother. In the video, BJ performs the song in an intimate Los Angeles venue for his mother and daughter. Speaking to NPR in March, the Chicago singer said of his rework of James Brown's classic, "I wanted to take that part of that song and make that my magnified part. I wanted to make that my main part of the song.